The Swiss Federal Statistics Office (FSO) is organising the International Marketing and Output Data Base Conference 2023 (IMAODBC), which will be held in Bern (Switzerland) from 24 to 28 September 2023.
The IMAODBC organszation was created in 2001 and has since met annually in various countries. The annual conference series has established a strong network of communication innovators. It offers a great opportunity for NSOs and other agencies with statistics departments to showcase their work, learn from their peers and identify opportunities for international collaboration. It has evolved into an important forum – active all year round – on the dissemination of data and statistics and led to improved international practices in the past.
The conference brings together experts from National Statistical Offices (NSOs) and international organisations to support the exchange of views on current trends, new ideas and upcoming technologies for a user-oriented communication of statistics. It focuses on web development, social media, databases and dissemination tools for digital communication.
However, data is useless unless it can be read, interpreted, analysed and used to drive action. This is what we call data literacy. During the conference, special attention will be paid to this UPDI concern. In the afternoon sessions on Tuesday, 26 September, experts will discuss successful concepts and methods on the challenge of transforming complex data into easily understandable visualisations.
How can the data and statistics communities compete in the current attention economy to put facts and data at the forefront? How can the general public access and learn about data and statistics to establish a fact-based worldview? How should data and statistics be presented so that they can be easily understood and used by the public? How can the general public’s data literacy skills be strengthened? These are the questions that will drive the data literacy workstream’s activities.
Moderator: Benjamin Rothen, Ambassador, FSO
Invited experts: Benjamin Wiederkehr, Managing Director at Interactive Things
Panel: Thomas Schulz, Head of Publishing and Dissemination and other invited experts from FSO
Date: 26 September 2023
Place: Best Western Plus Hotel Bern, Zeughausgasse 9, 3011 Bern
Time: 13:30 – 16:30 with a 30 min. break
Followed by an aperitif from 16:30 to 17:30.
Presentations and discussion are offered in English only, with no translation.
Are you interested to participate in the event in person or via a video stream? For more information and to register for in-person, please contact us by 21 September at imaodbc@bfs.admin.ch .
If you can’t attend, please check out the live streaming starting at 1.30pm on Tuesday 26 September: link.